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Website Navigation

Is Your Website Navigation Design Costing You Customers? When customers visit your website, they’re not just browsing – they’re on a mission. They might be learning about your services, figuring out if you’re the right fit, or looking for your contact details. Every second counts, and your website’s navigation plays a crucial role in whether…

Laptop displaying an art website with a video hero image.
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5 Reasons Not to Put a Video in Your Website Hero Section

When designing a website, the hero section is often treated like the crown jewel of the homepage. It’s the first thing website visitors see when they land on a page, so it captures their attention and invites them into a journey. Traditionally, websites have had static hero images, bold headlines, and a call to action…

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Web Accessibility Standards: An Elevator for Your Website

Accessibility compliance for a website? Most of us are familiar with the legal requirements for being ADA compliant at your brick-and-mortar store. For instance, state and local governments require businesses to build structures like ramps, elevators, and access points to ensure everyone can access your building — but what about your website?While ADA standards don’t…

Young woman using a calculator at a kitchen table.

How Much Does a Professional Web Designer Really Cost?

Breaking Down the True Price of Web Design Services for Small Business Owners You’re ready to remake your website with the help of a professional web design agency, so I bet you’ve thought about or asked the question “What does the average website design cost?”The actual answer is, “It depends” — and no one likes…

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3 Keys to Reducing Bounce Rate & Keeping Visitors on Your Site Longer

Why does bounce rate matter? You’ve likely heard about “bounce rate” in relation to websites — it’s the rate at which visitors “bounce” away from your site. Your website’s bounce rate indicates whether users are turned off by your website, or interested in sticking around to learn more about your company. A functional, attractive website…