If you want to know how to stop emails from going to spam, start with your domain setup, your email records, and the quality of the list you’re sending to. Make sure SPF, DKIM, and DMARC are set up, check your forms and newsletter platform, and keep old contacts off your list. I know. Riveting…
You’ve spent years building something solid. People refer you by name. Clients speak highly of you. Your work has got better, your positioning has sharpened, and the kind of projects you take on now probably looks very different from what it did in the past. And then someone Googles you. When they check you out,…
I’ve lost count of how many discovery calls start the same way: “I need a new website. I’m thinking something clean and modern, maybe with a video background on the homepage…” And I get it. We’re visual creatures. When we imagine a new site, we picture beautiful layouts, smooth animations, and that perfect shade of…
This is a question I hear from small business owners all the time. If your business is active on Instagram, TikTok, or Facebook, it can honestly feel like you’ve already got your business online fully covered. You’ve got a social media page, people are engaging, and potential customers are reaching out through comments or DMs….
If you’ve been searching for how to create an “ADA compliant website,” you’re asking a great question, but using the wrong phrase (don’t worry, almost everyone does). The truth is, “ADA compliance” isn’t something a website can technically achieve. But understanding why that’s the case will help you actually make your site accessible to everyone,…
As a service-based business owner, your website is often the first impression potential clients have of your company. Whether you’re a consultant, attorney, therapist, marketing agency, or any other service provider, your online presence directly impacts your credibility and bottom line. Still, many entrepreneurs treat their sites like a “set it and forget it” thing,…
When discussing web accessibility with clients, one of the most frequent objections I hear is: “My clients don’t have disabilities, so I don’t need an accessible website.” While this response might seem logical on the surface, it reveals a fundamental misunderstanding of what disability actually looks like in our world. The Reality of Disability Is…
Remember when you first launched your business website? You probably did what most entrepreneurs do – grabbed a template, plugged in your content, and got something online quickly. It worked perfectly for those early days when you were bootstrapping everything and just needed a digital presence. But here’s the thing: your business has grown. You’re…
When it comes to building a website for your business, choosing the right website platform can feel overwhelming. With so many options available, it’s important to understand the strengths and limitations of each platform to make an informed decision. Let’s dive into 3 of the most popular website building platforms: WordPress, Squarespace, and Wix. What…