Laptop displaying an art website with a video hero image.
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5 Reasons Not to Put a Video in Your Website Hero Section

When designing a website, the hero section is often treated like the crown jewel of the homepage. It’s the first thing website visitors see when they land on a page, so it captures their attention and invites them into a journey. Traditionally, websites have had static hero images, bold headlines, and a call to action…

woman's hands on laptop keyboard
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3 Keys to Reducing Bounce Rate & Keeping Visitors on Your Site Longer

Why does bounce rate matter? You’ve likely heard about “bounce rate” in relation to websites — it’s the rate at which visitors “bounce” away from your site. Your website’s bounce rate indicates whether users are turned off by your website, or interested in sticking around to learn more about your company. A functional, attractive website…